Within the framework of the Vietnam Tourism Roadshow held in Nanjing (China), Mr. Nguyen Trung Khanh, Chairman of Vietnam National Administration of Tourism (VNAT), had a working meeting with Mr. Li Chuan, Deputy Director-General of Jiangsu province's Department of Culture and Tourism.

At the meeting, Mr. Khanh assessed that Nanjing is a destination with unique landscapes and rich historical and cultural values, which needs to be further explored in the development of tourism products. He affirmed that the Chinese market remains  one of the most important international visitor source for Vietnamese tourism.

According to statistics, in the first 10 months of 2025, Vietnam welcomed 4.3 million Chinese visitors, an increase of 44% compared to the same period last year, showing positive signs of recovery, although still not reaching pre-pandemic levels. Conversely, Vietnamese tourists are very fond of traveling to China, especially destinations such as Nanjing, Shanghai, Beijing, and southern or border-adjacent localities. The exchange of visitors between the two countries is increasingly convenient thanks to direct flights connecting many major cities of the two countries.

Specifically for Jiangsu province, the number of visitors to Vietnam accounts for about 1/10 of the total Chinese visitors to Vietnam; while Vietnam ranks among the top 6 largest source markets for visitors to Jiangsu. Both sides acknowledged that there is still great potential for growth, which needs to be exploited more strongly in the future.

Mr. Li Chuan said that Jiangsu has an area of approximately 100,000 km2, a population of 85-86 million people, and is the second largest economy in China. He expressed his appreciation for the strategic vision of the Vietnam National Authority of Tourism in organizing Vietnam tourism promotion programs in 6 of the 10 largest cities in China, demonstrating accuracy and professionalism in destination promotion.

He also expressed his desire for Jiangsu province to soon organize a roadshow in Vietnam to attract more Vietnamese tourists in the future. He hopes that through promotional activities, the two sides will continue to promote resort tourism, expand information exchange, and enhance tourism cooperation between the two sides.

Mr. Khanh agreed with the cooperation proposals from the leaders of the Jiangsu Provincial Department of Culture and Tourism. He emphasized that Vietnam and Jiangsu both have large populations, creating the potential to develop a strong and sustainable tourism market in the future.

In 2025, Vietnam welcomed many delegations of leaders from Chinese localities visiting and organizing roadshows and promotional programs in Hanoi and several other major cities; all programs have brought clear results. Mr. Khanh expressed his hope that Vietnam will soon welcome a delegation of leaders from Jiangsu province to visit and move towards signing a memorandum of cooperation on tourism between the two sides as soon as possible.

Source: VnEconomy